Bureau van der Weerd in Winterguests
A visit to a supermarket is certainly “fun” for Jeroen van der Weerd, but above all it is also work.
He scrutinizes all aspects: inside but especially outside.
How are the access roads, is there enough parking, is the location clearly visible?
Are there empty shelves, are food products approaching their sell-by date, are there many cash registers, how long are the queues?
Using numerous indicators, he measures whether the establishment is running well.
He zooms out to the market area and studies a lot of “big data” to come up with a well-argued sales estimate. Read what Jeroen talks about in the Winter Guests edition of VGvision.